Game-Changing TikTok Trends: TikTok continues to dominate the social media landscape, and it’s not just a platform for viral dances anymore—it’s become a powerful marketing tool, a source of entertainment, and a cultural hub. As we enter 2024, new trends are shaping how users, brands, and creators engage with the app. Staying ahead of these trends is crucial for anyone looking to grow their presence on TikTok and reach new audiences. Here are 10 game-changing TikTok trends for 2024 that you need to know about.
1. AI-Powered Filters and Effects
Why It’s Trending:
Artificial intelligence (AI) is playing a huge role in the evolution of TikTok’s filters and effects. AI-powered filters can now turn simple videos into creative, highly engaging content. In 2024, expect to see even more sophisticated AI-driven effects, allowing creators to generate unique, viral-worthy content with minimal effort.
How to Leverage It:
- Use AI filters to create attention-grabbing visuals that stand out in crowded feeds.
- Combine AI effects with trending music or challenges to increase engagement and virality.
- Experiment with augmented reality (AR) filters for interactive, engaging content.
Pro Tip: Watch for TikTok’s updates on AI effects, as the platform is constantly rolling out new features that creators can use to enhance their videos.
2. “EduTok” – Educational Content
Why It’s Trending:
Educational content on TikTok has been gaining momentum, and in 2024, the trend continues to grow. Short, informative videos that teach users about a variety of topics—ranging from science and finance to cooking and mental health—are highly engaging. Audiences are increasingly drawn to creators who can offer value and insight in a quick, digestible format.
How to Leverage It:
- Share expert tips, how-tos, and quick tutorials in your niche.
- Keep videos concise, using clear, actionable steps or fascinating facts to grab attention.
- Use on-screen text and captions to make your content more accessible and understandable.
Pro Tip: Choose niche topics that align with your expertise, and use trending sounds or music to enhance the appeal of your educational content.
3. Sustainable and Eco-Friendly Content
Why It’s Trending:
Sustainability and eco-conscious living are becoming top-of-mind topics for users, particularly Gen Z. In 2024, TikTok will see a surge in creators and brands promoting environmentally friendly products, sustainable lifestyles, and eco-friendly tips. Users appreciate content that helps them make more ethical and sustainable choices.
How to Leverage It:
- Highlight your eco-friendly products or practices in creative, engaging ways.
- Create “zero-waste” challenges or share tips on reducing plastic consumption.
- Collaborate with sustainability influencers to reach eco-conscious audiences.
Pro Tip: Focus on authenticity when creating sustainability content. TikTok users value genuine efforts over performative “greenwashing.”
4. Nostalgia-Fueled Content
Why It’s Trending:
Nostalgia never goes out of style, and in 2024, TikTok creators are leaning heavily into this trend. From throwback music and fashion to recreating iconic moments from the 90s and 2000s, nostalgia-driven content taps into shared memories and cultural references that resonate with a broad audience.
How to Leverage It:
- Incorporate nostalgic music, fashion, or movie references into your videos.
- Recreate iconic moments or challenges from past decades, adding a modern twist.
- Engage users with “Remember When” or “Then vs. Now” video comparisons.
Pro Tip: Pair nostalgic content with current trends to create a fusion that appeals to both younger and older audiences.
5. Interactive Polls and Q&A Features
Why It’s Trending:
TikTok has introduced interactive tools like polls and Q&A stickers, making it easier than ever for creators to engage with their audience in real time. These features allow users to ask questions, vote on options, and share their opinions, making content more interactive and community-driven.
How to Leverage It:
- Use polls in your TikTok Stories to ask followers for their opinions or preferences.
- Incorporate Q&A sessions into your videos, addressing common questions from your audience.
- Create challenges or debates based on poll results to keep engagement high.
Pro Tip: Encourage your audience to participate by offering shout-outs or featuring their questions and responses in your videos.
6. Behind-the-Scenes (BTS) Content
Why It’s Trending:
Audiences love authenticity, and behind-the-scenes content offers a transparent look into your creative process, daily routine, or the making of your content. In 2024, creators who show a more personal, raw side of their work or brand will see increased engagement and connection with their audience.
How to Leverage It:
- Share BTS footage of how you create your TikToks, run your business, or manage projects.
- Use time-lapse or “day in the life” videos to give followers insight into your personal or professional life.
- Show the “messy” parts of the process—TikTok users appreciate content that isn’t overly polished.
Pro Tip: Keep BTS content casual and spontaneous, allowing your audience to feel like they’re getting an exclusive, real-time look into your world.
7. Live Shopping Events
Why It’s Trending:
Live shopping is becoming a massive trend across social media, and TikTok is no exception. Live shopping events allow creators and brands to showcase products in real time, answer questions, and offer exclusive deals, making the experience more interactive and immediate. In 2024, expect to see more brands using live streams to drive sales directly through the platform.
How to Leverage It:
- Host live shopping events where you demonstrate how your products work and offer limited-time discounts.
- Collaborate with influencers to host joint live shopping sessions, leveraging their audience reach.
- Use live streams to showcase new product launches or seasonal collections.
Pro Tip: Promote your live shopping events well in advance, and offer exclusive incentives like giveaways or promo codes to encourage viewers to tune in.
8. “Aesthetic” Visuals and Editing Styles
Why It’s Trending:
TikTok users love visually appealing content, and 2024 will see the continued rise of “aesthetic” editing styles that focus on mood, lighting, and vibe. Whether it’s soft pastels, vintage filters, or minimalist visuals, creators are honing in on specific aesthetics that resonate with niche audiences and stand out in the feed.
How to Leverage It:
- Experiment with different editing techniques, filters, and color grading to match a specific aesthetic.
- Use mood-setting music and smooth transitions to create a cohesive visual experience.
- Align your content’s aesthetic with your brand’s identity to build a recognizable style.
Pro Tip: Check out TikTok’s popular editing trends (like slow zooms, split screens, and vintage effects) to incorporate into your content and appeal to niche audiences.
9. Collaborations with Micro-Influencers
Why It’s Trending:
Micro-influencers—creators with smaller but highly engaged followings—continue to be powerful marketing partners. These influencers tend to have more authentic relationships with their followers, and brands working with them in 2024 will benefit from their trusted recommendations.
How to Leverage It:
- Partner with micro-influencers in your niche for product placements, reviews, or sponsored content.
- Use influencers to create branded challenges or viral trends around your products.
- Collaborate on TikTok Lives, where influencers can showcase your products and engage directly with their audience.
Pro Tip: Micro-influencers often have better engagement rates than larger influencers, so focus on building long-term relationships rather than one-off promotions.
10. Wellness and Mental Health Content
Why It’s Trending:
TikTok has become a place where users openly discuss mental health and wellness, and this trend will only grow in 2024. Whether it’s tips for mindfulness, self-care routines, or personal stories about mental health journeys, TikTok is a platform where vulnerability is celebrated, and creators who focus on these topics will continue to thrive.
How to Leverage It:
- Share your personal wellness journey, tips, or mental health practices that have worked for you.
- Offer practical, actionable advice on how to manage stress, improve mental well-being, or stay healthy.
- Create wellness challenges or accountability threads where your followers can participate and support each other.
Pro Tip: Pair your mental health content with soothing music or calming visuals to create a safe and welcoming space for your audience.
10 Game-Changing TikTok Trends for 2024
TikTok in 2024 will be a mix of creative innovations, authentic engagement, and community-driven content. Whether you’re a brand, influencer, or everyday creator, leveraging these game-changing trends can help you grow your audience, increase engagement, and stay ahead of the curve. At StarAvis.com, we believe that staying adaptable and tuned in to emerging trends is key to thriving on TikTok and other social media platforms.
By incorporating these trends into your TikTok strategy, you’ll position yourself to connect with your audience on a deeper level, boost your visibility, and make the most of what 2024 has to offer.
